Product Management for enterprise & consumer platforms

As Handpick's director of Product Management, I provide my team with the direction and the strategy to deliver the ultimate ingredient and recipe discovery app, as well as offer meal kits to grocery e-Commence retailers. We use our proprietary ingredient-pairing technology and our social media data insights to create meal kits for even the pickiest eater.

Some high-level accomplishments on Handpick's B2B and B2C products:

Lead and managed a team of content managers, designers, and product managers that are in charge of developing Handpick's B2B website, eCommerce products, recipe apps, and content pipeline
Shipped the company's redesigned iOS app and first Android app, increasing user acquisition by 10x and engagement by 5x. The iOS app was named Best App in Food & Drink and was featured on the Homepage
Analyzed social data to understand what influences consumer food consumption
Led the ideation, strategy, and launch of Handpick's first eCommerce website, and subsequently helped launch similar eCommerce experiences for grocery retail partners
Researched, designed, and implemented Handpick Smart Groceries, the company's first monetization strategy and revenue model based on creating meal kits that are designed around grocery retailers' SKUs/CPGs
Reinvented Handpick's content strategy by creating an in-house production lab of original recipe and dish content, including meal kits, recipes, and various food editorial content, while maintaining the company's supplemental corpus of aggregated recipes and dish data
Collaborated with the CTO and Engineering Director to devise a series of machine learning models and internal tools to analyze recipes, ingredients, and social food post data

Core Skills Applied: Product Management, Ideation, Design Thinking, eCommerce UX, Mobile UX, Content Management, Content Strategy, Data Analysis.