Areas of Expertise

EXPERIENCE

Product School. - San Francisco, CA (remote) September 2023 – Present

VP, Enterprise Product

Led a team of Client Success managers, content creators, and instructors to establish and deliver world-class enterprise training programs, including digital on-demand, virtual, and in-person experiences.
Drove team growth and skills development at top global enterprise client organizations such as J.P. Morgan, Capital Group, ServiceNow, Mayo Clinic, Teradata, and Pager Duty, by designing and facilitating customized product management trainings.
Partnered with organizations to assess and evaluate behavioral maturity and competency gaps of Product teams, ensuring alignment with industry best practices.
Collaborated with cross-functional teams to enhance customer experience and instructor effectiveness.

Williams-Sonoma Inc. - San Francisco, CA (NYSE:WSM) May 2022 – October 2023

Director of Product, Mobile Apps & Design Experience

Directly manage and guide a team of 3 PMs, 3 scrum teams, and a portfolio of 7 products that are managed across WSI’s family of brands (Pottery Barn, PB Kids, PB Teen, West Elm, Mark & Graham, Rejuvenation, and Williams- Sonoma Home & Kitchen)
Launched the company’s first shopping apps for PB Kids and PB Teen, both of which consistently outperformed mobile web in engagement, AOV, and sales since the first going live; partnered closely with Brand Marketing to create a successful multi-touchpoint acquisition campaign to drive installs
Redesigned and launched Shop by Room Galleries across all the brands to create a catalog-inspired shopping experience that encourages customers to browse, discover products that pair well together, and make better purchasing decisions worth higher value
Optimized the Design Crew online appointment booking experience by running an analysis of exits and conversion friction in the online appointment booking funnel and implemented effective improvements that increased appointments by 1%, resulting in a substantial AOV and revenue lift in Appointments across Pottery Barn, PB Kids, PB Teen, and West Elm

Splitit LTD - New York, NY (ASX: SPT) January 2021 – April 2022

Head of Product

Hired as company’s first Head of Product; aligned the FY2021 vision, roadmap, and execution strategy for Splitit's product portfolio consisting of B2B and B2C payment solutions, to better address Voice of the Customer insights and revenue objectives, ultimately resulting in higher merchant retention rates
Launched Splitit In-Store, an experience that makes online cc installments available in brick & mortar retailers, and Splitit Plus, the only payments gateway that specializes in processing cc installments for e-commerce retailers. Both launches yielded a 20% increase in merchant sales in Q4 2021
Improved efficiencies in the Technology organization by designing globally distributed pods consisting of PMs, designers, marketers, & engineers. Results included improved productivity and work-life balance, and better stakeholder management across multiple zones

LendingClub - San Francisco, CA (NYSE: LC) 2016 – 2020

Director, Product Management

Managed two platform teams that ran centrally-accessible cloud-based services for identity & account data management; strategic improvements resulted in a 40% decrease in customer data errors + $1.5-$2M in additional weekly loan issuance
Launched end-to-end consumer-facing Multi-factor Authentication and Customer ID program required by SEC for LC’s bank charter; provided customers with a safer account experience and reduced account security threats by 98%
Hired and managed the company’s first consumer website team (2 direct reports; team of 10)
Launched first comprehensive website platform that included CMS, DAM, and Analytics tools required for A/B testing.
Successfully rolled out company’s first website redesign through a series of Test & Learn cycles, which resulted in a 4% conversion lift + ~$13.5M quarterly revenue increase

Handpick, Inc. - San Francisco, CA 2014 – 2016

Director of Product (Reported directly to CEO)

Created the company’s first product team. Hired and managed a team of PMs, data analysts, and content managers (4 direct reports), which shipped Handpick’s enterprise web experience and various consumer-facing e-commerce products, including the company’s core search and recommendations technology. Mobile app named Best App in Food & Drink by App Store
Partnered closely with Engineering & Marketing teams to redesign and relaunch the iOS app & 1st Android app, increasing user acquisition by 300% and engagement metrics by 24%, and thus positioning the company for series-B fundraising

Startup Experience at Polyvore/Yummly/Foodily - Bay Area, CA 2010 – 2014

Product Manager (Reported directly to CEO)

Polyvore: improved search accuracy by 13% and search performance by 30% to enable the launch of the company’s recommendations mobile app
Yummly: positioned the company for series B fundraising by redesigning the web search experience, launching a recommendations platform, creating a series of retention email campaigns, and consequently increasing user engagement by 200%
Foodily: managed a product team of 3 (PMs and content editors) and led in the building of a semantic recipe ontology, search engine, and content platform, thus readying the company for a strategic Facebook integration and pivotal partnership programs

Microsoft - Mountain View, CA 2008 – 2010

Content Manager (Microsoft Mobile)

Collaborated with Marketing and Product teams to create merchandising digital material for Microsoft Mobile/ Windows Phone apps. Managed all assets, copy, and reviews as primary CMS administrator

Linguistic Analyst (Tellme Networks)

Collaborated with speech engineers to assess and resolve customer pain points in the IVR experience. Clients included Bing, Verizon, and Merrill Lynch

Resume